How Omnicart’s Integration with Catering Rewards Elevates First-Party Catering Sales
The restaurant industry faces a persistent challenge: shifting catering orders from costly third-party marketplaces to their own online platforms. With the seamless integration of Omnicart and Catering Rewards, restaurants now have a cutting-edge way to incentivize direct orders, boost customer loyalty, and drive profitability.
What is Catering Rewards?
Catering Rewards is an innovative platform designed to help restaurants expand their catering business by offering cashback incentives like Amazon gift cards. Inspired by strategies used by marketplaces like ezCater, this tool empowers restaurants to:
- Retain customers.
- Increase order profitability.
- Transition catering sales from third-party systems to first-party online ordering platforms.
This approach not only enhances revenue but also gives restaurants access to critical customer data—a key advantage over third-party platforms.
Why This Integration Matters
Omnicart is a comprehensive platform for catering management, online ordering, and order workflows. By integrating with Catering Rewards, it now provides an in-built customer loyalty program that rewards customers instantly for catering orders. This eliminates the need for third-party reward systems, enabling a streamlined experience for both businesses and their customers.
How It Works
This integration is effortless for restaurants and their customers:
- Restaurants define reward tiers: Restaurants set cashback percentages using Catering Rewards.
- Real-time syncing with Omnicart: Customers see their potential cashback rewards while ordering.
- Full transparency for customers: Customers know exactly how much cashback they’ve earned and when they can redeem it.
- Seamless redemption process: Cashback is automatically converted into Amazon gift cards, ensuring repeat business.
Who Benefits?
Restaurants:
- Retain existing customers.
- Encourage larger orders with tiered rewards.
- Transition customers from third-party marketplaces to their first-party ordering systems.
Customers:
- Enjoy cashback as Amazon gift cards.
- Receive an effortless, rewarding experience that incentivizes them to order directly from the restaurant.
Real-World Impact
Vinason Pho & Grill, a Seattle-based restaurant, was among the first to adopt this integration. By offering up to 7% cashback on catering orders placed through their first-party platform, they’re already seeing promising results. This early success highlights how restaurants can regain control of their catering operations and build stronger customer loyalty.
Easy Setup for Restaurants
The integration process is quick and user-friendly:
- Restaurants select from three reward tiers to align with their strategy.
- The Catering Rewards team helps configure cashback percentages.
- Omnicart implements the program in just a few days, making it instantly available to customers.
The Future of This Partnership
Omnicart and Catering Rewards are committed to innovation. Upcoming features include:
- Customized rewards based on customer behavior.
- Advanced analytics tools for restaurant operators.
- Promotional tools to further drive first-party orders.
This partnership is poised to help restaurants reduce reliance on third-party platforms and strengthen their first-party catering sales strategies.
Final Thoughts
The integration of Omnicart with Catering Rewards is a transformative opportunity for restaurants. By offering direct cashback incentives, restaurants can retain customers, grow order sizes, and maximize profitability while delivering a superior customer experience. This solution enables restaurants to break free from third-party dependency and unlock unparalleled growth potential.
For restaurant operators ready to take charge of their catering business, this integration is the key to long-term success.