The January Strategic Targeting Call, hosted by Byron Duncan and powered by New Catering Connections, kicked off Catermind's 2025 webinar series with an impactful session focused on actionable strategies for catering professionals. Designed to address key challenges and opportunities in the industry, this session provided attendees with a comprehensive toolkit for elevating their catering operations.
Key Topics Covered in the Session
1. Identifying Your Best Catering Targets Monthly
Byron introduced a structured approach to identifying catering targets that align with seasonal trends, client needs, and industry-specific events. The discussion emphasized the concept of “listening windows,” enabling attendees to time their outreach efforts for optimal results. By analyzing previous catering successes and market demand, participants learned how to create a dynamic monthly targeting plan that maximizes revenue potential.
2. Discovering the Right Use Cases with the VBR Selling Process
Byron shared insights on the Valid Business Reason (VBR) Selling Process, a proven method for tailoring catering solutions to fit the specific needs of clients across various industries. He walked attendees through identifying use cases that resonate with decision-makers, offering examples such as catering for corporate events, healthcare facilities, and educational institutions. The process helps bridge the gap between services offered and client expectations, creating meaningful value propositions.
3. Building a 6-8 Week Communication Plan That Delivers Results
Effective communication is at the heart of any successful catering program. Byron outlined a six-to-eight-week communication strategy designed to nurture client relationships and drive conversions. Attendees were guided on how to sequence their outreach—starting with introductory emails and calls, progressing to personalized proposals, and culminating in timely follow-ups. The framework ensures that no opportunity is left unexplored and helps establish trust with prospective clients.
4. Leveraging Menu Connectivity and Product Visualization Techniques
In the competitive catering market, the ability to connect menu options to client needs is a game-changer. Byron emphasized the importance of showcasing menus that cater to specific events or dietary requirements while using visualization techniques to demonstrate how services can enhance the client’s experience. Whether through high-quality imagery, digital presentations, or live demonstrations, this approach builds confidence and helps close deals.
Why This Session Matters
This session underscored the importance of strategic planning in catering sales, providing attendees with actionable insights to refine their targeting, communication, and presentation strategies. Byron’s expertise and practical examples offered a clear path to navigating industry challenges and capitalizing on opportunities in 2025.
Watch the Full Recording
If you missed this insightful session, don’t worry! You can catch the full recording and gain access to all the valuable tips and strategies shared. Watch it here: https://shorturl.at/HZ5yb
Stay Tuned for Monthly Targeting Calls
These Targeting Calls are part of a monthly series designed to keep catering professionals ahead of the curve. Don’t miss the opportunity to join future sessions and continue building your competitive edge in 2025.