Introduction
Based in Seattle with six locations across the area, Vinason is known for its focus on natural ingredients and eco-conscious practices. They prioritize sustainability by sourcing local, organic produce, using eco-friendly packaging, and maintaining a menu designed to nourish and inspire.
Vinason’s catering services offer a wide range of options suitable for different dietary needs, including gluten-free and vegan-friendly dishes. With flexible catering options—such as on-site events, drop-off catering, and full-service setups—they ensure every event, from casual gatherings to formal celebrations, is well-served with flavorsome Vietnamese cuisine.
For more details, visit Vinason’s website.
The Solution
Omnicart delivered a powerful, tailored solution for Vinason's catering operations. At its core was a specialized online ordering system for catering that streamlined large corporate orders, allowing for seamless customization and checkout. With an integrated CRM system, Vinason could track and engage with customers, enhancing retention and loyalty.
Our menu and order management tools gave Vinason the flexibility to update offerings and manage orders efficiently, while integration with local fleets ensured timely, reliable deliveries through partners like King Courier. Additionally, Omnicart's connections with sales and marketing partners like New Catering Connections and Catering Rewards helped Vinason attract new customers and increase loyalty, establishing a strong foothold in Seattle’s catering market.
Results and Impact
Vinason has achieved impressive growth with an 11% increase in their Average Order Value and a remarkable 3.5x increase in the number of catering orders. Their commitment to exceptional food quality and flexible catering options has allowed them to attract and serve prestigious clients, including major corporations like Microsoft, Amazon, Stripe, and more. This success not only highlights Vinason's dedication to culinary excellence but also demonstrates their capability to meet the high expectations and rigorous standards of large, well-established companies.
Other Partners Who Helped with This Success
Vinason’s catering success was supported by two crucial partners: New Catering Connections and King Courier. Each played a strategic role in building Vinason’s presence and ensuring seamless service for their high-profile clients.
New Catering Connections contributed through its targeted marketing efforts, reaching 125 businesses per month to introduce and promote Vinason’s authentic Vietnamese catering. Leveraging their Fractional Catering Sales program, New Catering Connections expanded Vinason’s corporate reach and helped drive engagement from companies seeking fresh, healthy catering options. Additionally, New Catering Connections has teamed up with Omnicart to offer similar services to brands across the U.S. and Canada, helping elevate local restaurants in the competitive catering landscape.
King Courier, a trusted Seattle-based delivery partner specializing in catering logistics, has taken on the vital role of managing Vinason’s catering deliveries. Acting as a dedicated, on-demand delivery team, King Courier ensures that all orders are delivered promptly and with care. Their focus on timely, high-quality service relieves Vinason of logistical challenges, allowing them to confidently serve large corporate clients and maintain high customer satisfaction.
Together, these partnerships have empowered Vinason to scale their catering offerings, delivering memorable dining experiences to Seattle’s business community and beyond.
For more information, visit New Catering Connections and King Courier.
Future Plans and Continued Partnership
Looking ahead, Vinason is excited to introduce a new rewards program powered by Catering Rewards. This program, seamlessly integrated with Omnicart, is designed to enhance customer loyalty by offering up to 10% cash back in the form of Amazon gift cards. With this program, both current and new customers will benefit from valuable incentives, making each catering experience with Vinason even more rewarding.
By partnering with Catering Rewards, Vinason can offer an attractive loyalty program that aligns with the needs of their corporate clients, who will enjoy not only Vinason’s exceptional food and service but also added value through cashback rewards. This forward-looking initiative strengthens Vinason's commitment to customer satisfaction and is a great example of how they’re leveraging innovative partnerships to grow and serve their clients better.
For more on the rewards program, visit Catering Rewards.
Conclusion
Since partnering with Omnicart, Vinason’s catering operations have achieved impressive growth. In just two months, their order volume increased by 267%, while their average order value rose by 11%, from $358 to $397. This growth reflects the effectiveness of Omnicart’s tailored solutions, which include specialized online ordering for catering, CRM integration, robust menu management, and seamless local delivery.
Vinason’s continued journey will be supported by Catermind, Omnicart’s community and knowledge-sharing platform for catering professionals. Through Catermind, Vinason will gain valuable insights, connect with industry leaders, and access best practices, empowering them to sustain their upward trajectory and further establish themselves in Seattle’s catering market.
This partnership highlights how Omnicart’s technology and community-driven approach are helping restaurant brands thrive in today’s competitive catering landscape.